We Have The Experience...

Our History

"FROU-FROU", the name all people across Lebanon are familiar with, is growing day after day to become one of leader Lebanese Chips industries.

Beta Co. for SIMA and FROU-FROU chips production was established in 2000 in south Lebanon. FROU-FROU chips is available in over 25 different varieties, satisfying different tastes across markets.

The purpose of its creation was to establish a local potato chips manufacturing plant to produce high quality safe products with affordable prices.

Categories of FROU-FROU chips include:

  • SIMA Natural Crisps
  • FROU-FROU Corn Chips
  • Different Pellet varieties